Proven SaaS Business Playbook Template to create a repeatable scalable process to unlock critical growth in your SaaS business


In this exclusive resource you'll find templates for:

  • Business Playbook Template
  • Standard Operating Procedures (Marketing / Sales / Customer Success / Operations)
  • Scorecard Templates
  • Hiring Process Templates

Are you tired of having coached your salesperson only to find out he or she quits after a year when they are delivering peak performance? 

Now you have to hire someone and train them again from the start. It’s frustrating, isn’t it? I get it. I’ve been there.

What if you had a system in place where you documented all the feedback / demo calls / training that you gave to your salesperson and you’d just simply need to share it with the new sales hire? Isn’t that a lifesaver?

I had gone through this myself, and started creating procedures, references, templates in place which evolved into what I call the SaaS Business Playbook Template.

I had deployed it to all my companies ever since, and scaled my sales, marketing, & customer success teams to achieve critical growth in my business.

Want to scale your SaaS business? Here's your chance!

Click the button below and download the template now for FREE.


Here's what some of my coaching clients had to say...

Matt Verlaque

Matt Verlaque Co-Founder / CEO,

"After working with Dan for only 6 months, we cracked 500k ARR. Dan showed us we were relying too heavily on partner sales, so we brought everything back in-house and used his Rocket Demo Builder™ sales process. It skyrocketed our close rates."

Trevor Mauch

Trevor Mauch Founder / CEO,

"Over the 14 months we've worked with Dan, we've added over half a million in new ARR. That would not have happened without Dan's strategies and coaching."

Chris Ronzio

Chris Ronzio Founder / CEO,

"In the last 8 months working with Dan my MRR has literally tripled & we've added 12 new employees."


Hey, I'm Dan Martell, executive coach to ambitious SaaS founders, serial entrepreneur, creator of SaaS Academy and an investor in 40+ startups like Intercom, Udemy, and Unbounce. I've founded five companies and successfully exited three of my SaaS companies.

“You don’t build the business, You build people & then people build the business” - Zig Ziglar

Your playbook is kind of a heart beat to your business where it guides your team towards success and in turn unlocks your growth. Hence I share with you the SaaS Business Playbook template for you to draw inspiration from and get it implemented right away on your SaaS business.

Click the button below and download the resource now.

David Lecko

David Lecko Co-Founder / CEO,

"Dan has helped us scale 8x by telling us what to focus our time on. Coaching with Dan had a 4x ROI in less than 2 months! We reduced our churn by 38% by implementing Dan's Customer Success Planner™ process."

Rebecca Guthrie

Rebecca Guthrie Founder / CEO,

"We finally transitioning from Founder-led sales to Scaled-selling...and victory! Our sales rep closed her first deal ($18k ARR) within 2 weeks and I had ZERO involvement. Getting coached by Dan and being part of SaaS Academy is what made it all come together!"

Chris Brisson

Chris Brisson Founder / CEO,

"Since joining SaaS Academy our MRR is increasing 10-20% month over month and we've doubled our team in 6 months."