For SaaS founders who want to FULLY understand their IDEAL customer before they overspend on development costs.

Want the EXACT questions to ask early-adopter ICP customers to ensure you develop their IDEAL product?


With the Top Customer Development Questions Checklist, You’ll Learn…

  • The 8 categories of questions to ask your ICP (Ideal Customer Profile) 
  • What you need to ask in order to VALIDATE your product & prospect
  • Question to include at the END of the interview to ensure you get all the info your product team needs
  • Know how to customize your product for different segments & prospects 
  • Always know the BEST next step to improve your product

“I’m looking for what assumption I got wrong…”

You’ve built your product –  or at least the functional Beta version – and it’s ready to show a team of early adopters.


You’re ready to take the “next step” to bring an early-stage version of your SaaS to a group of ideal customers. They’ll give you GREAT feedback to up-level and perfect your product before a hard launch.

Now the difficult part… what questions do you need to ask to get the answers that’ll lead to an even better product?

THIS resource is for you IF you need to know the QUESTIONS TO ASK.

35+ questions to ask EARLY ADOPTERS and IDEAL CUSTOMERS to make sure you’re building the product they want and need.


So you can ATTRACT and REPLICATE more of your ideal customers and scale your SaaS! Download the PDF today.


Here's what some of my coaching clients had to say...

Matt Verlaque

Matt Verlaque Co-Founder / CEO,

"After working with Dan for only 6 months, we cracked 500k ARR. Dan showed us we were relying too heavily on partner sales, so we brought everything back in-house and used his Rocket Demo Builder™ sales process. It skyrocketed our close rates."

Trevor Mauch

Trevor Mauch Founder / CEO,

"Over the 14 months we've worked with Dan, we've added over half a million in new ARR. That would not have happened without Dan's strategies and coaching."

Chris Ronzio

Chris Ronzio Founder / CEO,

"In the last 8 months working with Dan my MRR has literally tripled & we've added 12 new employees."


About The Creator

Hey, I'm Dan Martell, executive coach to incredible SaaS founders, serial entrepreneur, creator of SaaS Academy, and investor in 40+ startups like Intercom, Udemy, and Unbounce. 

I've founded five companies and successfully exited three.

Here’s one HUGE lesson I’ve learned over the years:

There’s a time to SELL, and there’s a time to LEARN.

Build your prototype… and then LISTEN. All the little things we take for granted. All the assumptions we make while building the product.

Those are necessary in the early stages. But now you’re ready to ask questions and get feedback. Now you’re ready to LEARN how to make your product even better for your customers.

So grab my list of questions to ask your ICP early adopters.

I want you to have it for FREE today. Use the lessons you learn to create an even better product for those ideal customers.

Click the button below and download the Top Customer Development Questions now.

David Lecko

David Lecko Co-Founder / CEO,

"Dan has helped us scale 8x by telling us what to focus our time on. Coaching with Dan had a 4x ROI in less than 2 months! We reduced our churn by 38% by implementing Dan's Customer Success Planner™ process."

Rebecca Guthrie

Rebecca Guthrie Founder / CEO,

"We finally transitioning from Founder-led sales to Scaled-selling...and victory! Our sales rep closed her first deal ($18k ARR) within 2 weeks and I had ZERO involvement. Getting coached by Dan and being part of SaaS Academy is what made it all come together!"

Chris Brisson

Chris Brisson Founder / CEO,

"Since joining SaaS Academy our MRR is increasing 10-20% month over month and we've doubled our team in 6 months."