The Trial Converter Campaign™ That Turns Trials Into Customers


In This FREE Resource, You’ll Find Answers To:

  • The 5 key principles for converting trial users to customers
  • The common but painful mistake founders make leaving users confused and disoriented
  • My “baja machine” technique to instantly give users clarity on how your product works
  • The simple fix to reduce friction on your onboarding
  • The ONE THING to make clear in your onboarding flow to skyrocket conversions

The Trial Converter Campaign™: Turn Trials Into Customers

Are you bleeding free trials and revenue every month?

If your trial to conversion strategy consists of sending an email that says…

“Your free trial is about to expire”

You’re leaving so much MRR on the table it’s giving me a headache.

Unless you’re converting more than 20% of your trial users…

Following the exact 5 steps in The Trial Converter Campaign will bump up your conversions revenue right away.


What Our Clients Are Saying

Matt Verlaque

Matt Verlaque Co-Founder / CEO,

"After working with Dan for only 6 months, we cracked 500k ARR. Dan showed us we were relying too heavily on partner sales, so we brought everything back in-house and used his Rocket Demo Builder™ sales process. It skyrocketed our close rates."

Trevor Mauch

Trevor Mauch Founder / CEO,

"Over the 14 months we've worked with Dan, we've added over half a million in new ARR. That would not have happened without Dan's strategies and coaching."

Chris Ronzio

Chris Ronzio Founder / CEO,

"In the last 8 months working with Dan my MRR has literally tripled & we've added 12 new employees."


Hey, I'm Dan Martell. As an investor in 40+ start-ups like Intercom, Udemy, and Unbounce - I've fallen victim to the trials to conversions pitfall more times than I care to admit.

I had a tool called Timely where 100s of people eagerly signed up for, but no one would upgrade.

Only after I went back and reengineered our upgrade sequence, were we able to explode conversions from a measly 5% to a massive 30%!

In fact…

The same Trial Converter Campaign™ has helped me sell more than $30M of software for my start-ups Clarity and Flowtown.  

Get your own copy today and deploy it in your SaaS to convert more users today.

David Lecko

David Lecko Co-Founder / CEO,

"Dan has helped us scale 8x by telling us what to focus our time on. Coaching with Dan had a 4x ROI in less than 2 months! We reduced our churn by 38% by implementing Dan's Customer Success Planner™ process."

Rebecca Guthrie

Rebecca Guthrie Founder / CEO,

"We finally transitioning from Founder-led sales to Scaled-selling...and victory! Our sales rep closed her first deal ($18k ARR) within 2 weeks and I had ZERO involvement. Getting coached by Dan and being part of SaaS Academy is what made it all come together!"

Chris Brisson

Chris Brisson Founder / CEO,

"Since joining SaaS Academy our MRR is increasing 10-20% month over month and we've doubled our team in 6 months."