Expansion Revenue Maximizer

How To Increase Your Revenue & Profit WITHOUT Getting New Customers, Adding New Features or Spending More On Ads

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Discover the keys to the holy-grail of SaaS: Negative Net Churn w/ the Revenue Expansion Optimizer:

  • How to increase profit 2x-3x when you have a $29/mo client value without increasing marketing spend or getting more customers 
  • The secret to figuring out why users cancel so you can fix the “leaky bucket” of churn 
  • Uncover new revenue sources from your EXISTING client base - without changing the product
  • How to get your customers to pay you more - and have them thank you for it! 
  • When you should (and shouldn’t) enter new markets 
  • How to increase prices without pushback from your current customers

The Revenue Expansion Maximizer is the key to double your profit WITHOUT doubling your effort.

When most founders think of adding revenue and profit, they immediately think of adding new customers, increasing ad spend, doing more outbound and inbound.

What most Founders never realize is that the biggest source of new revenue can come from their existing customer base.

I’ve seen founders leave millions of dollars on the floor by not having an Expansion Revenue plan.

In this guide, you’ll get 5 ways to earn more from your current customer base, decrease CAC and increase profit WITHOUT adding loads of additional work to you and your team.

Just one of these strategies can take you from flat mo/mo growth to your most profitable quarter ever.
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Our Resources Help Founders Maximize Revenue

“We are going live with 2 enterprise customers this week (MRR: $12k) and gathered a pipeline of $80k MRR to meet the 1st year revenue goal of 1m ARR.”
SaaS Founder
Saas Academy Member Since 2021
“We grew from 1.3 million a year in recurring revenue in just over a year to over $2M in recurring revenue.”
Adrian, Founder and CEO
Clearview Social
"This has been our biggest month ever for most recurring revenue coming in. We've already more than doubled what we did this same time period last year! 🙌"
SaaS Founder
SaaS Academy Member Since 2021

Meet The Creator


Hi, I'm Dan Martell, and I’m glad you’re here. I am a 5x founder, investor in Intercom, Hootsuite, and Udemy, and coach and mentor to 100’s of SaaS companies.

I’ve sold over $100M in software, and the easiest revenue I’ve added has come when I focus on serving my existing customer base. When you start solving more problems for your customers, pricing based on value, building a value ladder and entering new markets at the right time, growth becomes easier and customers stick around longer.

The Expansion Revenue Maximizer has my 5 best strategies for growing your revenue from your existing customer base. You’re going to love it. 



Dan Martell
5x SaaS Founder and Founder of SaaS Academy


Trusted by Over 800+ Ambitious SaaS Founders


Frequently Asked Questions (FAQs)

How will this help me scale?

When you’re trying to scale your SaaS business, you’re spread between many things like, product, marketing, sales and customer success. Most founders, if not all, measure or try to increase the expansion revenue from existing customers.

The truth is, it’s really hard to scale at $29/month.

You can get everything right, but if you’re not getting your customers to stick, spend more money, and spread the word about your solution, you might end up spinning your wheels for a really long time. In the following pages, I’m going to show you how to grow your revenue, create a stickier customer experience, and use pricing axis to uncover new revenue. The opportunity, if you nail this properly, is to get what’s called net negative churn.

What is net negative churn?

Net negtive churn is expanding your monthly revenue beyond the revenue lost through existing or churned accounts.

How do I know it works?

Hey, I'm Dan Martell, founder of SaaS Academy.

As my own companies were courting VCs, we had a churn problem ourselves. We implemented these 5 systems and in 3 months we cut our churn by 60%. Eventually getting it to a low 3% churn rate.

When we had all of our "holes" filled not only did it make scaling easier, it made us look way more appealing to VCs.

Is it really free?

Of course!

We fuel our business by helping founders succeed. Whether you're just looking for a quick fix in a specific area, or you're ready to maximize your revenue and efficiency across your business, we'll be here. As founders and investors ourselves, we know just how far the right strategy will go.

Download the Free Expansion Revenue Maximizer™ and double your profit without doubling your effort!

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