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“It's a lot of how we go faster, but again, it's like counting the costs before you, you go into that channel.” 

Today, Johnny (@johnnypage13) and Matt (@mattverlaque) talk about how and when to hire an agency, and the benefits and pitfalls of doing so. They share personal experiences of working with over 40 agencies in the past decade and how to extract maximum value from a professional partnership. With insights on the agency selection process, tips for managing the relationship, and when to use agency support, this episode is packed with eye-opening truths about outsourced work, tackling common myths and misconceptions along the way.

You are now tuned into the SaaS Academy Podcast. Join Matt Verlaque and Johnny Page as they take you behind the scenes of what it takes to become a great SaaS Founder, addressing the challenges, victories, and essential lessons learned in the pursuit of growing a successful business!

Timestamps:

(1:07) - The dilemma of hiring an agency

(2:39) - The reality of working with agencies

(4:56) - The importance of understanding agency's business

(7:23) - The art of interviewing an agency

(9:45) - The ideal scenario for hiring an agency

(13:09) - The strategy of testing a channel with an agency

(17:10) - Three scenarios of when to use agencies

(25:58) - Managing relationships with agencies

(26:36) - The importance of regular communication with agencies

(30:39) - The responsibility of outcomes

(31:56) - Key takeaways on hiring agencies



👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session: https://www.saasacademy.com/scalenow?...

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Matt Verlaque
Post by Matt Verlaque
Aug 23, 2024 2:24:23 AM
Matt is COO at SaaS Academy, the largest business coaching program for B2B SaaS founders in the world. He's also the co-founder of High Speed Ventures, where Dan Martell and I invest in early stage B2B SaaS companies. He's a passionate tech entrepreneur who took a non-traditional path to get there. After a decade in the fire department, Matt switched gears to co-found UpLaunch, a marketing automation platform for gyms which was acquired in 2020. Outside of business, Matt's a father to three young sons, husband to a badass wife, and the world’s okayest triathlete.