Join Matt (@mattverlaque) as he sits down with Adii Pienaar (@adii), founder of WooCommerce, Conversio and Cogsy, which led to multiple successful exits.
📌 In this episode we dive deep into...
➡ How the e-commerce industry has gone through phases of platform development, marketing and acquisition, and is currently focused on operational challenges and logistics.
➡ How finding the right co-founder involves aligning values and creating a space for open communication and growth.
➡ The future of e-commerce may involve more personalization through AI and LLMs, as well as the potential for self-hosted solutions to address privacy concerns.
Timestamps
00:00 The Story Behind 'Adii Rockstar' and WooThemes
04:18 Democratizing the Power of WordPress in E-commerce
8:51 Founder-led, customer led (no agenda, no directives from investors)
11:37 The Evolution of the E-commerce Industry
23:14 The Future of E-commerce: Personalization and Self-Hosted Solutions
29:53 Changing Consumer Behavior and the Rise of Conscious Consumption
35:24 Bundling and Unbundling in Business
37:25 The Importance of Team and Culture
45:30 Finding the Right Co-founder
54:46 Creating a Transparent and Asynchronous Work Environment
01:01:38 Achieving Life Profitability
👉🏻 Want a 3-step action plan to help scale your SaaS? Book a FREE growth session: https://www.saasacademy.com/scalenow?...
