When I was 25 and building my first company, Spheric, I closed an enterprise level deal with Procter & Gamble.
Not only was it an “arrival point” for my company…
But in the negotiations, I actually got P&G to fund an entire slate of new integrations and features, while we retained the IP.
Pretty cool, right?
Thing is, none of that would’ve been possible had I made the mistake that most founders make…
Sharing pricing on their website.
In this week’s video, I dive into the 5 reasons why you’ll want to consider hiding your pricing … and how you can leverage that position to close bigger deals while having the flexibility to serve your customers in a more impactful way.
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At a high level, here are the 5 reasons you’ll want to hide your pricing:
- Complex Deals
- Discounting Difficulties
- Big Different Than Small
- Enterprises Just Want to Buy
- Could Make You Look Cheap
At the end of the day, If it’s your goal to serve Fortune 500 companies and high-level enterprises, you NEED to retain the ability to structure deals appropriately.
Showing your pricing not only destroys all leverage right off the bat…
… but it can actually kill your credibility by making you look like a cheap, consumer-level solution.
Even worse… a potential game-changing client may sign up for a free trial (or lower tier) without you even having a chance to craft a better package and close a bigger deal.
Give this episode a quick watch, and then let me in the comments if you’re coming up against resistance to hiding your pricing.
I’ll reply back with my thoughts 🙂