Due to popular demand, I’ve decided to finally tackle the billion dollar question.
And while it’s not easy to have a conversation about startup equity without putting the faint of heart to sleep, it’s territory that simply can’t be overlooked.
Because for any growth-oriented entrepreneur entertaining the idea of handing out equity in their company, the math absolutely matters…
And one small misstep can be the difference between accelerated growth or the speedpass to startup hell.
So if you’ve ever wondered what a healthy equity breakdown looks like for all key stakeholders (founders, advisors, investors and team members)…
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As you can see, used appropriately, equity can be an amazing way to incentivize team members and attract key advisors and investors.
Like I did with Uber’s Travis Kalanick
But if you don’t enter the conversation with clear knowledge of the right benchmarks to shoot for…
… then you’re setting yourself up to either give too much away, or lose talent and investors to other startups playing a much sharper numbers game.
So get your numbers right.
Make the right offers.
Here’s to splitting the pie… and watching it grow!