Coaching Team

Executive Coaches

Executive Coaches help you build the rhythm and momentum of stacking growth, one strategy and tactic at a time.




Tracy Thibodeau

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Obsessed with business, Tracy has spent over two decades working with business owners to grow their businesses.

For 14 years, she has worked in and on SaaS businesses, helping build products, teams, and processes to scale strategy. As a professional coach, she specializes in coaching senior leaders, executives, and founders to clear their path to success.

One of the most challenging and rewarding roles for Tracy is the business of raising three daughters and contributing to a successful partnership of over twenty years while pursuing passion projects in her community.

Favorite Quote: "Don't ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive." - Howard Thurman

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Vinay Nair

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Vinay Nair is a seasoned executive coach empowering SaaS founders drawing upon his 20 years of industry experience founding small startups to leadership roles at global giants like IBM and Microsoft.

As a Fractional CMO and Growth Coach, he collaborates with top Canadian incubators and accelerators, providing invaluable guidance to emerging SaaS startups.

Vinay is also a Certified Executive Coach from Royal Roads University and also pursuing his PCC credential with the ICF. 

Fun Fact: Vinay is an avid basketball fan, student of the game and driver and coach to his son and daughter who play competitive basketball and dance.

Watch Vinay's Intro Video

Julien Marzouk

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Julien is a seasoned business strategist & Columbia University credentialed executive coach who has empowered over 50 leadership teams in successfully scaling their businesses and expanding to new international markets. After a decade of experience working at leading consulting firms, Julien founded Kinesis Partners - a New York-based growth strategy practice that quickly became a key go-to player for European SaaS companies seeking rapid growth in the US market.

He is passionate about combining business acumen with human development and recognizing their intrinsic connection as a catalyst for achieving remarkable success.

Fun fact: Julien is an avid climber and he loves to boulder in Brooklyn with his two boys.


Account Managers

Every founder and their teams have a dedicated Account Manager.  

When you contact us at your Account Manager will be notified right away so they can jump in and support you ASAP!


Iren (Ren) Frasheri

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Ren is excited to be supporting and encouraging clients towards their goals. With a background in Social Work and in Holistic Nutrition, both have helped her gain an in-depth understanding on the importance of communication, accountability, and uplifting others for continued growth. The key is to have clarity on your reason(s) “why” you’re doing what you’re doing, and using that as a driver to keep pushing forward. She’s here to hear you out and root for you so that you crush your goals! 

On a personal note, Ren loves being active outdoors, enjoying good food with great company, and catching a sunset whenever they come out during those too-short Canadian summers!


Amber Kohli

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After graduating with two degrees in Health Sciences and Nursing, Amber has worked as a Nurse and as a Client Facing Account Assistant. In both fields she became the go to person for any client needs. She loves to go above and beyond with her team management, customer service and critical thinking skills. She enjoys a fast paced day and a neat and tidy to do list.

Amber is absolutely thrilled to have landed a spot on the SaaS Academy team where she can thrive, grow, and bring her skills and abilities to the table to help our clients!

 Fun fact: Amber LOVES to read (4+ books a week) and her favourite after work activity to do is grab a warm coffee and frolic book store aisles until sunset.

Not sure where to start, how to get refocused or what to do next? 

Expert Coaches

Our expert coaches are founders in our community just like you. They have successfully gone through our programs and have joined us to provide insight when you get stuck or need help implementing a framework. 

Be sure to tag them in the Facebook group for support!

Dan Martell
“You can only keep what you give away.” That’s the mantra that’s shaped Dan from a troubled 17 year old into an award-winning serial entrepreneur and investor that builds multi-million dollar Software as a Service companies. On top of being an angel investor for companies like Intercom, Udemy, Hootsuite, Unbounce, and continuing to partner with emerging SaaS businesses, Dan is your Growth Coach inside SaaS Academy. An activator, tech geek, adrenaline junkie and, yes, a romantic (ask his wife Renee), Dan loves to spend time outdoors doing extreme sports, giving back to the community by mentoring troubled teens, and connecting with SaaS founders from all around the world. Come to Dan’s monthly call for epic unlocks that will teach you to scale exponentially!
Marcel Petitpas
A disciplined entrepreneur, Marcel has created and scaled up multi-year events and will help you and your team find your focus and your hook. With over 400 coaching calls for SaaS Academy members under his belt, Marcel's monthly call will help you get clear on your sales or marketing strategy, website copy, and positioning. Marcel is Fractional COO at Gold Front, a San Francisco-based marketing agency that works with brands like Uber, Nike, and Google. He also runs his own SaaS company called Parakeeto (Dan is on the board of directors) helping marketing agencies run more profitably and has acquired his expertise in Sales, Marketing and Account Management working for companies like Apple.
Vanessa Roberts
Vanessa will help you build a bigger, better and more valuable company - that is easier (and more fun) to run. She is the CEO and Founder of SOMOS, a marketplace that connects farmers to consumers, and consumers to safer, more effective products. Vanessa has bootstrapped, scaled and sold companies in the US, Argentina, and Brazil as well as led two turnarounds. She is obsessed with growing companies and wants to help you grow yours.
Shahab Kaviani
A successful entrepreneur, Shahab has founded 3 SaaS companies over a 20-year period, leading to multiple exits including CoFoundersLab. As the CEO, he helped grow the community to over 500,000 entrepreneurs globally.Over the last decade, he’s dedicated his focus on understanding the talent combination required to build high-performing startup teams, and has conducted workshops on co-founders, advisory boards, and SaaS partnerships worldwide, including at NYU Stern School of Business and Columbia Business School.Currently, he is a faculty advisor at the University of Pennsylvania’s Entrepreneurship Masters program, and serves as a fractional growth executive to SaaS companies. Favourite Quote: “It is amazing what you can accomplish if you do not care who gets the credit.” - Harry S. Truman
Joel Smith
This passionate researcher will help you discover how to influence your customers through the humanity of the product. By identifying the variables in your customers’ lives and why your product matters, Joel helps product leaders humanize their product with empathy and incredible results. Joel is the cofounder of Design on Tap and has over a decade and a half of experience in user/customer research, user experience design, feature exploration and prototyping, persona development, product redesign and more. Joel is ready to help your product exceed expectations. Be ready to show him your product and design!
Dan McGuire
Dan has over 20 years experience founding, leading and successfully exiting SaaS companies. He's also an angel investor, board advisor and non-executive director with active involvement in several businesses. He loves to help SaaS founders build the foundations, processes and infrastructure they need to scale their businesses, and ultimately prepare for and execute a successful exit. Helping them navigate the emotional rollercoaster that accompanies the thrills of scaling a SaaS business is a particular passion for Dan. Fun fact: Outside of work Dan loves to travel, stay fit and take his 2 year old daughter to baby ballet (he's a terrible dancer but she's pretty good). He is also a huge fan of soccer and NFL.

Are you stuck on implementing a framework or strategy? 

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