Table of Contents What is a SaaS Pricing Strategy? Why is a pricing strategy so important? What are the main factors that impact pricing strategy? Types of SaaS Pricing Strategies How to choose the right pricing strategy for your business? Implementing your pricing strategy FAQs Conclusion Choosing ...

The Saas Business Model Explained Of all the new kinds of enterprise solutions made available by the advent of the internet, one of the most disruptive, most useful and most recent has been the software as a service (SaaS) business model. Many a startup has either pivoted to this promising new SaaS ...

The SaaS industry is fiercely competitive. Every company must find a way to stand out in the crowd. One effective way to operate more efficiently and improve profit margins is to have a good pricing strategy. A correct pricing strategy depends on the company’s products and services, its maturity ...

Hitting your SaaS magical number is less about random luck and more about strategic plans. In this article, we’ll take a look at how to be intentional about this vital sales efficiency metric, how it’s calculated, and why it’s important for your business success. The SaaS magic number is an ...

SaaS valuation is an essential concept for owners, investors, and buyers. With more than 80% of businesses using at least one SaaS product, it's no secret that many founders are looking to craft a lucrative exit plan. However, determining the value of a SaaS business is complex and requires ...

MRR (Monthly Recurring Revenue) is possibly the most important metric for a SaaS company. ARR (Annual Recurring Revenue or sometimes used to refer to Annualized Run Rate) is a related metric but with important differences. Let’s dive deeper into MRR and ARR and consider which one of them to use and ...

Metrics are the keys to success in any business. One of the most significant financial metrics used to measure the health of a subscription-based business is the MRR.

A little while ago one of my businesses got 18 demos and 0 show-ups… ZERO. Crazy? I know right. I couldn’t understand how it could be ZERO… They had all booked a call that was on the calendar. They had all received email confirmations. And they had all gone through the pipeline smoothly. Or so we ...

If you’re about to assemble a board of directors, or you already have one… I bet this is your worst nightmare: Struggling through a slide deck while investors attack you for three hours straight.

What if there was a single number you could measure… one number that you focus all of your attention on… And it would make your business rain revenue like never before?

In 2009, my mentor Dharmesh Shah (co-founder of Hubspot) sat in my office in San Francisco and casually dropped an acronym I hadn’t heard. “We want to increase our ARPU”, he said. I smiled and nodded… but the blank stare on my face was a giveaway. I was clueless.