“Marketing is the price you pay for being unremarkable”~ Robert Stephens, founder of the Geek Squad. That quote cuts like a knife because it’s a simple reminder that we can all be doing more to standout in our businesses. The picture above is of Renee and I in New York after we got custom hats made ...

A few months ago I had lunch with my cousin who runs a property management company. He started telling me that he was having a hard time growing his business. So I asked him a few questions. I realized his challenge wasn’t in sales, it was that he didn’t understand his market or the “unit ...