When I started Flowtown, a marketing Saas product I built in San Francisco, over a decade ago… there was one thing I knew we had to do right: Content marketing. So I built out this epic content strategy that grew to 350,000 unique views per month. What a difference that made! Then I did it all over ...

Some of you are gonna hate me for even saying this. Might even have some intense fist-shaking action. But it’s gotta be said. There is such a thing as having too many leads.

I have a little secret. A few years ago when I started coaching growth-minded SaaS founders on how to scale their companies, I created someone named ‘Software Scaling Sam”. Sam was obsessed with growth, had achieved product/market fit, and was ready to take full ownership and responsibility in ...

I’ve nerded out to over 1,000 business books. Of course, there’s the *obvious* classics like Traction, Scaling Up, and Good to Great. But there’s also this little-known, underground classic that I REFUSE to let any of my private coaching clients do without. It’s so *under the radar* that at last ...

Back when I was growing Clarity.fm, we were getting a TON of organic traffic. At its peak, we were clocking in at over 100K unique visitors/month. Which on the surface sounds like a number worth fist-bumping over. Problem was… Barely any of those visitors were actually converting into free accounts ...

Nothing makes me facepalm harder than getting an email from a SaaS company with a subject line that says… “Dan, your free trial is about to expire” *grabs an ice pack for my aching forehead* If you’re using email marketing as a notification tool (and not as a 24/7 salesperson who doesn’t take ...

If nobody’s pushing back on your pricing… That’s a problem. You might be thinking: “But Dan.. isn’t it a good thing that everyone’s saying YES to my price without resistance? Why would I want to rock that boat?” Simply put:

Have you ever tried to collect a case study only to find yourself stumbling over the “ask” before mercifully aborting mission? Yep. Happens to just about every SaaS founder. Even when we get epic results for our customers… … asking for a case study turns otherwise confident SaaS founders into the ...

What if you could get on a stage in front of an audience filled with your perfect customers and tell them about your software? That’s what webinars are like. In 2010 my buddy Lewis Howes stopped by our office in San Francisco preaching them as a sales tool, and that’s when I first got introduced to ...

Have you ever cold emailed the CEO of a public company? When I was 18 I sent out 20. I knew I needed advice to build my company, and figured they might have the answer… … so I found the list of top tech CEO’s at the time, and sent them an email with a simple question: Everyone argues that it’s who ...

Can you build a thriving software business without writing code? Can you generate real revenues without having anything built? The answer is yes, and I personally believe that it’s the only way to do it. A couple weeks ago I was in San Francisco hosting my Sales Pipeline Intensive event for my SaaS ...