The Truth About Demand Generation For SaaS

Table of Contents What is a SaaS Pricing Strategy? Why is a pricing strategy so important? What are the main factors that impact pricing strategy? Types of SaaS Pricing Strategies How to choose the right pricing strategy for your business? Implementing your pricing strategy FAQs Conclusion Choosing ...

The Saas Business Model Explained Of all the new kinds of enterprise solutions made available by the advent of the internet, one of the most disruptive, most useful and most recent has been the software as a service (SaaS) business model. Many a startup has either pivoted to this promising new SaaS ...

The SaaS industry is fiercely competitive. Every company must find a way to stand out in the crowd. One effective way to operate more efficiently and improve profit margins is to have a good pricing strategy. A correct pricing strategy depends on the company’s products and services, its maturity ...

The other day I had an old highschool friend invite me to a private facebook group for their network marketing product. When I scanned the posts in the group, they were ALL promotional and salesy. Nothing added value to their customers lives. It was all about them. Unfriend. I have a real problem ...

Have you ever struggled with your marketing website? Sure, they have templates and super slick WYSIWYG editors. But that doesn’t deal with the hard part: The content. WTF do I put on those pages? How do I turn lorem ipsum into monthly recurring revenue? How many pages should I have on my site? What ...

Think of how easy it would be to scale if you could say… “Google is one of our customers.” (Or an early adopter equivalent in your industry.) Right? There are some early adopters out there… And if you can sign them on as a customer (or strategic partner) they’ll bring all your other perfect-fit ...

Try this theoretical A/B test in your mind. The control is your SaaS product as it is right now. The ‘B’ variation is your exact same business… …but with hundreds of 3rd party product review sites publishing in-depth reviews of your software. Let’s get clear on this: You aren’t writing these ...

If you’re looking for growth hacks ripe for a SaaS business, then you need to see this.

Does your product have a hook? I mean, a value hook. The hook is when someone can see exactly who your product is for and why it’s valuable. These product hooks get stuck in your customer’s minds like a jingle to a catchy song. It’s what makes them say “Oh, I get it”. But the way you make (or ...

Software companies love new customers…